Free tools
Think clearly about your marketing.
Free, practical tools for local business owners. No signup, no upsell — use them even if you never buy a Bloc Card.
Available now
Use them right now — free.
Ad Decision Tool
Where should you actually spend your advertising budget? Answer a few questions about your business and see how every local ad channel — search, social, direct mail, referrals, and more — fits your specific situation. Unbiased, no signup.
Open the toolCustomer Lifetime Value (CLV) Calculator
A framework for figuring out what one customer is worth to your business — accounting for transaction value, frequency, retention, and gross margin. See how much you can profitably spend to acquire one new customer.
Open the toolWhy they're free
We'd rather you spend wisely than spend with us.
Local owners get pitched constantly, and most pitches lead with the product instead of how to think about marketing. We're flipping that.
Each tool is marketing-101 thinking every local business owner should have — whether they ever work with us or not. We also curate neighborhood guides called Bloc Cards. If the math points that way, great; if it doesn't, spend your budget where it works.
Reach out at hello@getbloccard.com.